Category: articles
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Sorting Marketing Channels: The No-Bullshit Guide for Software Product Owners
Welcome to the battlefield, software product owners. You’ve crafted an ingenious SaaS, a killer WordPress plugin, or some slick web-based tool, but how the hell do you get noticed in this chaotic digital jungle? With a gazillion marketing channels screaming for your attention, where do you even begin? Let’s slice through the crap and get…
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The Matt Mullenweg Drama: Is This the Best Thing to Happen to WordPress?
Let’s be real for a second: the recent drama between Matt Mullenweg and WP Engine could end up being the best thing that has ever happened to WordPress. While it might feel like a firestorm right now, this kind of controversy is exactly what WordPress needs to break free from its complacency and finally evolve.…
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Why Every Developer MUST Publish on YouTube – Or Risk Becoming Obsolete!
Hold up, you’re a developer. You code all day, build systems that change the world, and push boundaries of what’s possible with tech. But guess what? That’s NOT enough anymore. If you’re not publishing on YouTube, you’re already behind. Yes, you heard me. Behind. I know, I know— you’re thinking: “But Bhavik, I just want…
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Case Study: Best Performing Videos for Software Products
In today’s digital landscape, video content has become one of the most powerful tools for marketing software products. It helps potential customers understand the product quickly, build trust, and guide users through features and benefits. This case study looks at some of the best performing videos for software products, analyzing their structure, content, and impact.…