Category: WordPress

Articles on the WordPress ecosystem from a builder’s perspective: plugin demos, product marketing for plugin makers, and the platform shifts that change how WordPress products get sold. Written for people who ship WordPress products rather than commentate on them. Plugin makers face a specific version of the explanation problem. The plugin does something genuinely useful, the WordPress.org listing gets the click, and then the screenshots have to carry the whole pitch. A short demo does that job far better, because it shows the plugin inside a real WordPress admin rather than in isolation. We cover how to record inside wp-admin without leaking client data, how to structure a plugin demo so it survives being watched at double speed, and how to handle the awkward reality that most plugin value shows up in settings screens. There is also the business side: what changes when a plugin moves from free to freemium, how demo video fits an ecosystem where trust is built in support forums, and what the platform’s periodic upheavals mean for people who sell products on top of it.